INTEGRAÇÃO ENTRE UMA COMUNICAÇÃO E EDUCAÇÃO

UMA OPORTUNIDADE DE NEGÓCIOS EM DIREÇÃO À INFORMAÇÃO CONCISTENTE E CRÍTICA

Abstract

In front of an economical deceleration cenary and political brazilian crisis, negatively reinforced by a conservative midia, idelogically ligned with the interesess of dominant classes, ununbrebable non gevernamental institutions have seen diminish the investments in social projects and get to a financial crisis. In order to survive to this situation the organizations are challenged to renew, recycle, reinvent, review plans and goals in order to be able to replace themselves in an intensivelly competitive market and of few resources: The third sector. Starting from a qualitative-descriptive research, bibliography and documental, and using the tool (Business Model Canvas), proposed by Alexander Osterwalder and Yves Pigneur (2011), that is usefull to plan and visualize the principle functions of a bussiness and their relationships, a project of Educommunication has been developed for Civil Society Organizations (CSOs), specially those that work with Education. This project appeared as an answer to the econmomical difficulties that the CSOs have improved during the last years and the necescity to place in practice inovating actions in order to be able to survive in a highly competitive market, and even so to honour their missions as a social transformation and strenghening participative democracy. The Educommunication Project here presented has a main goal to guide the participant subjects of the project for the construction and dissemination of plural and diverse information, contributing in the formation of critical readers and awared of their rights as producres and consumers of information.